Truly, a thousand blossoms bloomed, as the casino - which started as a bingo hall in the late 1980s - grew into a full-fledged, amenity-rich destination, including the 2,500-capacity Yaamava’ Theater. It’s all born of a $760 million expansion of the resort in 2020, which culminated with a rebrand in 2021, moving from “San Manuel Casino” to “Yaamava’,” the Serrano word for “spring.” Its advertisements bolster the bottom lines of terrestrial radio stations. The casino sponsors promotions during Los Angeles Dodgers games. On the 15, they implore Vegas-bound drivers to instead pump the brakes in the Inland Empire.
Its billboards line freeways from Santa Monica to the desert. The property - 60 miles east of Los Angeles in San Bernardino County - has a muscular marketing plan. The San Manuel Entertainment Authority (SMEA) – a Tribal Instrumentality – owns and operates Yaamava’ Resort and Casino at San Manuel. In Southern California, it’s impossible to be oblivious to Yaamava’ Resort & Casino. Photo by Rich Polk / Getty Images / Yaamava’ Resort & Casino & Casino on November 8, 2022, in Highland, California. The Jonas Bros perform at Yaamava’ Theater at Yaamava’ Resort BURNIN’ UP: Nick Jonas, Kevin Jonas and Joe Jonas from
